ROLE
Brand Expression Design Intern
COMPANY
P&G / Febreze
DATES
May — August 2024
Procter & Gamble
PROJECTS
• Packaging concepts and consumer research for new product
• Brand photography audit and reimagined photoshoot
• Motion graphics for new product launch
• Accessible manual for implementing AI software
• Brand identity for internal team
• Gen-Z-focused social media strategy
Procter & Gamble
During a graphic design internship at Procter & Gamble, a Fortune 100 and the world’s largest consumer goods company, I focused on elevating the Febreze brand experience through innovative design solutions. Throughout the summer, I worked closely with internal design teams and external agency partners, spearheading five initiatives. I also had the opportunity to learn from design teams on other well-known brands, such as Tide, Gain, Dawn and Swiffer.
On my final day, I was given a remarkable opportunity to present one of my key projects from the summer to over 65 designers within P&G Design. This experience significantly enhanced my professional skills and provided valuable experience working on globally recognized brands.
*Due to the confidentiality of the work, I am able to share select pieces and key learnings only upon request.