Designing the Ray-Ban annual report presented a unique opportunity to uphold, yet refresh the brand’s iconic status. I researched Ray-Ban’s history, analyzing their existing visual language, key brand messages and target audience. This deep dive informed a design approach that seamlessly integrated a contemporary aesthetic with the brand’s timeless appeal.

A key focus was to create a narrative communicating Ray-Ban’s financial performance, sustainability initiatives and brand story in a visually engaging manner. Existing brand photography was manipulated to give realistic guidelines to the project. The print layout was meticulously crafted, prioritizing clean lines and strong typography. The digital experience was optimized for seamless interaction across all devices, ensuring the report effectively communicated Ray-Ban’s legacy to both existing and new audiences.