Mulino Orgânico celebrates authentic, timeless Italian cuisine with high-quality foods and culinary essentials. From cherished family meals at grandmother’s table to everyday pantry staples, the brand preserves centuries-old traditions.
This project involved crafting a cohesive brand identity and extending it to premium cracker packaging. A carefully chosen box size enhances the premium feel, while a slide-out drawer allows for repeated graphic elements and a memorable unboxing experience.
The design concept includes a leaf motif, symbolizing both nature and the heart — an homage to the importance of connection and tradition. Each flavor is distinguished by a pattern created from this leaf element, adding visual variety while maintaining a unified brand aesthetic. The distinctive design ensures Mulino Orgânico stands out on store shelves, strengthening brand recognition and fostering customer loyalty.