annual report

For the assigned project, the objective was to design the annual report for a selected company, with a strong emphasis on concept, layout and creative execution. The annual report was to include a primary narrative section, a letter to shareholders, and a sample financials section. Attention was directed towards the company's industry, product and its impact for the year. In approaching this project, I opted for a bold design aesthetic characterized by a limited color palette, leveraging a halftone image effect to modernize the visual appeal. Typography became a central element, with a strategic emphasis on creating a cohesive and memorable brand identity. The digital adaptation involved meticulous organization of content for desktop and mobile platforms, incorporating interactive elements to enhance user engagement. This project not only showcased my design skills but also demonstrated a strategic and creative approach to effective storytelling and adaptability in the digital landscape.