Alex’s Playground
AWARDS American Advertising Awards (Akron) Gold — City of Ember Title Sequence, 2023 Gold — Nicotine Public Health Poster, 2023 Silver — Toatally Brand Identity, 2023 American Advertising Awards (District 5) Silver — City of Ember Title Sequence, 2024 Welcome to my playground! This section features a variety of projects close to my heart. I […]
Animated Infographic
SCOPE Motion Graphics / Animation COURSE Information Design PROGRAMS After Effects, Illustrator & Photoshop This animated infographic video investigates the factors driving the surge in concert ticket prices. I led the project from inception, developing storyboards and scripts, conducting thorough research and recording the voiceover. Utilizing Adobe After Effects, Illustrator, and Photoshop, I created compelling visuals […]
The Red Thread of Fate
SCOPE Typography-Focused Website, Research, Strategy & Development PROJECT ISTD Student Assessment View Research Launch Project AWARDS International Society of Typographic Designers (ISTD) Merit, 2024 This project is a response to the International Society for Typographic Designers (ISTD) Student Brief, The Line. It reimagines the ancient Red Thread of Fate proverb as an interactive website, where […]
Mulino Orgânico
SCOPE Brand Identity & Packaging Design CLIENT Mulino Orgânico View Process AWARDS American Advertising Awards (Akron) Gold, 2025 Mulino Orgânico celebrates authentic, timeless Italian cuisine with high-quality foods and culinary essentials. From cherished family meals at grandmother’s table to everyday pantry staples, the brand preserves centuries-old traditions. This project involved crafting a cohesive brand identity […]
Procter & Gamble
ROLE Brand Expression Design Intern COMPANY P&G / Febreze DATES May — August 2024 PROJECTS • Packaging concepts and consumer research for new product • Brand photography audit and reimagined photoshoot • Motion graphics for new product launch • Accessible manual for implementing AI software • Brand identity for internal team • Gen-Z-focused social media […]
Typeface Design
SCOPE Logotype, Proofs & Typeface Specimen Class Typeface Design Software Glyphs Mini This page features work from a semester-long course in typeface design. Throughout the semester, I completed exercises exploring the anatomy and personality of letterforms — including ampersand studies, custom logotypes and a final full character set. The culmination of this course is Grove, […]
Una Marketplace
SCOPE Brand Concept & Identity Design CLIENT Una Marketplace View Process Una Marketplace is a grocery store concept designed for every individual. This semester-long exploration bridges the gap between seemingly disparate groups like college students and older adults. Una aims to inject excitement into grocery shopping, creating a place where consumers can mindfully purchase what […]
Fusion Magazine
SCOPE Design, Art & Editorial Direction PRODUCTION SCHEDULE 8 — 10 Weeks Art Direction Editorial Direction For the past four years at Kent State University, I have been actively involved in Student Media, starting in a leadership position and winning awards during my freshman year. I served as the Art Director of Fusion Magazine as […]
Pulp Brand Identity
SCOPE Brand Identity, Motion & Interior Design CLIENT Pulp Smoothies (Concept Work) AWARDS American Advertising Awards (District 5) Silver, 2025 Since 2005, Pulp has served up delicious smoothies from Kent, Ohio to over 50 locations nationwide. This project was a complete brand overhaul, encompassing far more than just a logo. The scope included a new […]
Ray-Ban Annual Report Design
SCOPE Annual Report Print Layout & Responsive Website CLIENT Ray-Ban (Concept Work) View Process Launch Project AWARDS American Advertising Awards (Akron) Gold & Best of Show, 2024 American Advertising Awards (District 5) Gold, 2024 Designing the Ray-Ban annual report presented a unique opportunity to uphold, yet refresh the brand’s iconic status. I researched Ray-Ban’s history, […]
