short term identity

Project challenged students to design a short term identity for a festival, to be used across several cohesive deliverables. I chose Shakespeare in the Park at Stan Hywet Hall & Gardens. The festival consists of performances of classics and modern classics meant to uplift, inspire, and embolden our community. My work reflects this mission and incorporates modern elements to stand out from stereotypical “Shakespearean” style, with the goal of appealing to new audiences of all ages.