Una Marketplace is a grocery store concept designed for every individual. This semester-long exploration bridges the gap between seemingly disparate groups like college students and older adults. Una aims to inject excitement into grocery shopping, creating a place where consumers can mindfully purchase what they need, experiment with new items and foster genuine connections. Beyond this, Una is a sustainable, closed-loop system, minimizing waste and promoting conscious consumption.

The brand identity for Una is built around the concept of oneness. The logo subtly integrates the number “one,” a motif that’s carried through the entire brand using various weights to represent the diverse individuals and products it serves. This cohesive system, coupled with a vibrant and quirky color palette, evokes a sense of joy and invites exploration. The design thoughtfully extends to support the brand’s commitment to environmental responsibility.